Strategy
Marketing Attribution Without the Complexity
Understand which channels drive revenue with a simplified attribution model your team can actually use.
Emily Watson25 Aug6 min read
Strategy
25 Aug
Attribution does not need a dozen models. Pick a practical framework — first-touch, last-touch, or simple multi-touch — and apply it consistently across channels.
Connect Data Sources
Unify CRM, ads, and analytics with UTM discipline and naming conventions. Review monthly with sales to validate which touchpoints actually influence closed deals.